Op-Ed: Communication Is Key to Defeat Meningitis
I advised the Meningitis Research Foundation for this op-ed by the CEO to promote the launch of a report summarizing research on channels, messaging, and best practices for meningitis communications in the most vulnerable countries. Here is an excerpt distilling the primary call-to-action:
WHO’s Global Road Map and investment case are powerful tools to address the gap between the urgent need for action and the current limited resources. Amplifying our voices to call for dedicated funding can and will save lives. We know how to prevent and treat meningitis and it is crucial that we spread this knowledge with consistent, cohesive communications.
Read the full op-ed on LinkedIn.
I also wrote the report summarizing the research: Meningitis Health Communications: Examining channels, messaging and best practice in the African Meningitis Belt. In addition, this report contained a communications strategy framework and key messages for outreach to several key audiences.
