Case for Support: The Nature Conservancy in Arizona
With SVC Communications and Wayfinder Studio, I conceptualized and wrote a package for fundraising outreach at The Nature Conservancy in Arizona. The final materials included four program cases, plus one overall organizational case. My approach paired vivid language with snackable stats and graphics to carry a central theme of “Solutions in Motion” across several programs. Here are some excerpts:
Arizona’s nature is diverse, with a rare mix of low and high deserts, grasslands, rivers, wetlands and forests. These lands and waters host a rich collection of animals and plants, while sustaining 7 million people and counting.
Climate change and biodiversity loss uniquely affect Arizona. Science says we have years, not decades, to act. Conservation can help avoid irreversible impact on our natural environment and wellbeing.
We must expand our scope and scale.
